Are you selling the hole or the drill?

Published by Lars Deshayes — 9-17-2017 at 3:09 PM UTC

Now let's talk about how "A great system requires

'effective marketing'.

Have you ever heard of the 'Google Adword' expert

named Perry Marshall?

Perry said "Nobody who bought a drill actually wanted

a drill ...

They wanted a hole <--- (like this)

Therefore, if you want to sell drills, you should advertise

information about making holes ...

NOT information about drills!"

Think about that statement for a minute ... and then

let me ask you this question:

Are you advertising the hole or the drill?

If you're not sure, here's a hint ... your business is the

drill ...

"Succeeding at that business" is the hole.

Key Point - Effective Marketing is the ability to educate

people on how their greatest needs (their "hole"), can

be filled with your home  business (your "drill")...  And

then motivate them to take action.

My definition of "Effective Marketing" has several key


1) You must start by educating your prospects (don't sell

 them right away)

2) Your focus needs to be on their "hole" (their greatest


3) You must show the connection in how your business

(your "drill"), fills their "hole"

4) You must get them to take action

Your focus needs to be on their needs ... and here's where

I've found that almost all network marketers have failed ...

Look forward to my next message... (it's a surprise)


Lars Deshayes


About Lars Deshayes


You have to be willing to take risks in your life if you want to experience a lifestyle that most people won't! Nobody ever got to the top without taking risks! Getting comfortable with being uncomfortable was probably one of the greatest pieces of advice I received a few years ago! I wasn't getting anywhere with being comfortable so I gave the uncomfortable a go, and I've never looked back... So don't spend your life accepting how things are as, if you want something more then push yourself outside of your comfort zone and go after what you want with a no excuses attitude! JUST LIVE LIFE!...nothing more to say!..