Leased Ad Space
Are you selling the hole or the drill?
Published by Lars Deshayes — 9-17-2017 at 3:09 PM UTC
Now let's talk about how "A great system requires
Have you ever heard of the 'Google Adword' expert
named Perry Marshall?
Perry said "Nobody who bought a drill actually wanted
a drill ...
They wanted a hole <--- (like this)
Therefore, if you want to sell drills, you should advertise
information about making holes ...
NOT information about drills!"
Think about that statement for a minute ... and then
let me ask you this question:
Are you advertising the hole or the drill?
If you're not sure, here's a hint ... your business is the
"Succeeding at that business" is the hole.
Key Point - Effective Marketing is the ability to educate
people on how their greatest needs (their "hole"), can
be filled with your home business (your "drill")... And
then motivate them to take action.
My definition of "Effective Marketing" has several key
1) You must start by educating your prospects (don't sell
them right away)
2) Your focus needs to be on their "hole" (their greatest
3) You must show the connection in how your business
(your "drill"), fills their "hole"
4) You must get them to take action
Your focus needs to be on their needs ... and here's where
I've found that almost all network marketers have failed ...
Look forward to my next message... (it's a surprise)
About Lars Deshayes
You have to be willing to take risks in your life if you want to experience a lifestyle that most people won't! Nobody ever got to the top without taking risks! Getting comfortable with being uncomfortable was probably one of the greatest pieces of advice I received a few years ago! I wasn't getting anywhere with being comfortable so I gave the uncomfortable a go, and I've never looked back... So don't spend your life accepting how things are as, if you want something more then push yourself outside of your comfort zone and go after what you want with a no excuses attitude! JUST LIVE LIFE!...nothing more to say!..