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Ray Kroc’s Wisdom and the High Ticket Sales Business
Published by Mike J Anthony — 1-26-2017 at 4:04 PM UTC
You may or may not be aware, but there's a recent movie about Ray Kroc, founder of McDonald’s Corporation, amply enough entitled “The Founder“.
What you also may not know is that when Ray Kroc first started building the McDonald’s empire in 1956, he never thought of himself as being in the hamburger business.
To him, it was not the hamburgers which were his product. It was the "systems" he created that would sell the hamburgers.
These “systems” (or what you might call the ‘business blueprint’) consisted of detailed procedures, duplicatable processes, and accompanying training that made running the McDonald’s business as easy as possible.
That doesn’t mean you’re guaranteed success with a McDonald’s franchise, but it does mean you have a much higher likelihood of succeeding than if you try to start a hamburger business yourself from scratch.
Today, if you want to buy a McDonald’s, you’re looking at an investment of close to $2.5 million or more, depending on where it’s located.
And so far, a lot of people have bought in.
Did you know there’s over 36,500 McDonald’s outlets around the world today? (at close to $2.5m each, you do the math on that)
Many are in America, but they’re also all over Asia, Europe, Australia…in over 100 countries.
In fact, McDonald’s Corporation is one of the world’s largest real estate holders and the famous Golden arches logo is more recognized across the planet than the symbol of Christ!
When you think about it, McDonald’s as a company, is in the low-ticket AND the high-ticket sales business.
Hamburgers are their low-ticket products while the franchises themselves are their high-ticket products, which enable a franchise owner to sell everything the McDonald’s corporation has available to sell.
Each time McD’s sells a franchise unit, they’re bringing in close to 7 figures.
In the online marketing world, you can also be in the high-ticket sales business.
And you should be too.
It’s far easier to find a few high-paying customers to create an annual 6 figure per year income, than trying to sell dirt cheap products for $10 or less to the masses.
Personally, I’d rather make $10,000 from making one sale online, instead of trying to find 1,000 people who will pay $10 for an ebook for the same amount of money.
Now, is it harder to get a $10,000 sale than a $10 sale?
Of course it is.
But is it 1,000 times harder?
Not even close.
As long as you have the right system and training in place, getting paid up to $10,000 on each deal you do is very doable.
And if you’d like to learn how, watch this video:
Once you get started, you’ll be assigned your own personal coach who’ll show you everything you need to know.
Mike J Anthony
P.S. If you have an entrepreneurial spirit, I highly recommend you rent it, buy it, stream it, or whatever, but just see the movie.
About Mike J Anthony
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