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How To Take Advantage Of Mobile Marketing
Published by Joe Bulik — 3-28-2017 at 7:04 PM UTC
Ah, mobile marketing. There are many ways for someone to get more business through mobile marketing. Since there are various methods, you may wonder where to begin. Use the tips in this article to get started.
Never forget that everything about your marketing campaign is designed for your customers. You need to know what your customer wants in order to properly market them through mobile formats. Find out what exactly your customers are looking for. If you want to be successful, you need to learn about them.
Mobile marketing messages should be clear and brief. They should immediately know what your message is and be able to absorb it quickly.
Your mobile domain should strive to say as much as possible with as little as possible. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
Successful standalone mobile platforms need a home base. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Your entire business model shouldn't be based on mobile marketing.
If you are trying to get through to a customer on the phone or by text message, remember that there's a human being on the other end of that phone. Keep this in mind during your conversation.
Use dedicated short code. It may cost more, but it will reflect well on your company's brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. Your customers are more prone to taking some time to check into you when you're on a site, as opposed to just searching for you on their own.
Keep in mind that mobile users have a more difficult time navigating webpages. By checking how your ad looks on a mobile device, you can ensure it will be more effective. Simpler pages translate better to mobile devices and may show up as a more simple page on a regular computer. This is okay as long as it is accessible to both types of users.
Find out all you can about your audience. Analyze your target demographics and know what they like before you start sinking dollars into a mobile marketing campaign. Which are they more likely to use: their cellphones or their computers? What software operating systems run their phones? Your audience is sure to respond to a plan that was clearly designed for them.
The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. Your current customers will take much more kindly to receiving product updates and text messages than new customers. Mobile marketing efforts are often taken to be spam messages by non-customers.
If you want to be able to send out effective emails, make sure they are mobile friendly. Offer phone numbers to click on instead of links to contact pages. At the same time, ensure linked pages are clearly readable with a mobile device. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
Don't squander your customers' limited attention. Do not use mobile marketing for the sake of it. Use mobile marketing as a useful tool to send out relevant messages. Make sure that the information you offer is relevant to your current and prospective customers. Mobile marketing is the same as any other kind; to succeed, you have to provide relevant information that appeals to your customers.
Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. You should get the word out on social networks or in other ad forms. When people feel that signing up for something provides them with a strong benefit, they are more likely to take action. With that in mind, advertise your campaign as a fun way to stay updated on your offers.
Have a clear strategy and goals when you venture into mobile marketing. In the beginning, understand what you are trying to achieve with your mobile marketing. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
An important key in your mobile marketing plan is conducting a test to see how usable it is to end consumers. It will allow you to make sure your audience can view the material you are going to send out. Get permission to test out your messages on friends' and family's phones before your campaign goes live.
Send a reminder to your mobile marketing list a few hours before a sale or event begins on your website. This can remind your customers of all the great deals.
Provide contact information for your business on social networking sites. If you want your business to be found, this is critical. Sign your business up for all the popular sites, and try to get the URL named after your company. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.
Send coupons via Multimedia Messaging Service as a way to reward current customers or entice new ones. Attach promotional codes to your coupons to track which customers are using them. A tracking code can be used for linking a web site to these promotional codes. Both new and old customers respond well to coupons.
Mobile marketing is a powerful business tool. Businesses are all very different, and so are their marketing campaigns. One person may think a particular method is the best ever while others may hate it with a passion. The tips above should have given you some advice on how to start.
About Joe Bulik
Hi, my name is Joe! (aka Home Biz Joe) I am a work-at-home Internet guy, and I help people for a living. I am co-owner of PromoteMyBizPro.com, I'm also a proud Red Diamond member of Leased Ad Space. Living Off The Net is Easy, Once You Know How. By the way, I like what you've done with your hair today. It looks really nice!