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Helpful Information To Get You Started In Email Marketing
Published by Joe Bulik — 3-9-2017 at 6:07 PM UTC
In order to get the most out of your email marketing campaigns, you need to know how to construct the message you are sending. If there are issues with the email content, people will not want to read it, and then it becomes a waste. Continue on to the article below for some helpful tips on how to create a winning email marketing message.
Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it'll be worth it in the end to build a reliable contact list.
Do not continuously insist that your subscribers "Buy Now." NA Overbearing sales techniques such as these cause you to come across as a spammer, potentially losing your customers. They understand you want sales, but build a solid relationship and stay professional. They will appreciate this a great deal and will be more likely to purchase from you.
Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
Keep things consistent. Always make sure that your emails contain the same business logo, colors, and font style. Use a readable font as well. Eventually, people will begin to recognize your emails, and they'll pay closer attention to them. Branding is an important method to increase your business reputation.
Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don't have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.
Avoid sending your email marketing near holidays. People do not have time to check their emails as much since they are away from work and have limited access to their computers. Of course, you should adapt this to your target audience. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it's usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together.
The more you allow your customers to customize their experiences, the better your campaign will be. Allow subscribers to decide on the frequency and number of messages they receive. It's especially important to let people choose what personal information they share. You subscribers will be more comfortable if they are in control of the process.
Put real consideration into where you place links in your marketing newsletters. For example, you don't want to send readers away from your email before you give them their call to action. You also don't want to put your priority links at the end of an email where they may be overlooked.
To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.
In order to better target your e-mail marketing campaign, you can allow people to select particular categories of e-mails that they wish to receive. This will ensure that the e-mails that you send contain information that they are interested in. It also reduces the chance of people unsubscribing due to receiving too many e-mails that they are not interested in.
To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they're also more apt to click on buttons or links, which means that you're more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.
You should be honest about the kind of content you will be sending via email before people register for your list. Inform them about the typical content of your emails and the number of emails that they can expect to receive per week. Your subscribers should not be surprised then by the emails you send.
As you are now aware, it is very important that the content in your email marketing message be on point. If the message is unclear, you will end up with frustrated recipients who will not want to open your emails in the future. Apply the tips from this article so you can be sure you are sending out a proper email marketing communication.
About Joe Bulik
Hi, my name is Joe! (aka Home Biz Joe) I am a work-at-home Internet guy, and I help people for a living. I am co-owner of PromoteMyBizPro.com, I'm also a proud Red Diamond member of Leased Ad Space. Living Off The Net is Easy, Once You Know How. By the way, I like what you've done with your hair today. It looks really nice!