Preparation Is Key When It Comes To Lead Generation

Published by Joe Bulik — 1-25-2017 at 6:33 PM UTC

Are you having trouble generating new leads to your business? However, if you're doing things incorrectly, you could be waiting forever. The following article offers tips and suggestions on the right track when trying to generate new business leads.

Use case studies and reviews to create more leads. Use these studies that are relevant to your product and make customer testimonials a part of this.

Generating real leads is easy if you establish yourself as worthy of trust. Avoid screaming ads and offers that may seem cheesy or too hyped up.

Make sure you sort out opt-out and privacy concerns. Make sure you are aware of the leads that opt out on receiving offers or incentives.

Are there upcoming events in your are that are related to your company? For example, if you deal with real estate, are any wedding shows coming up soon? Newlyweds often are looking for new homes, so try buying a table to let everyone know you're available! Look at the classifieds to see what is in your local community.

Talking with businesses that sell complementary products or services can help generate leads. You could offer to give them tips on office if that is your area of expertise. Personal trainers might lecture on work breaks. Can people in different fields learn from your expertise?

Don't overindulge in long-tail keywords, but a few strategically placed ones can help tremendously. Try a few and make tweaks to them if you need in order to find those that work best for your business.

Talk to people as you are waiting in a line. There's not any harm in being friendly and you never know what you're selling. Don't push your sales on them though, continue your sales pitch to feel them out, and then take it from there.

Subscriptions ensure your readers will be reminded to visit your blog and share your content. This can help you get new leads through your current customer base. Blogging can generate leads in many more ways than just one.

Make certain that you have a plan. If you don't have much of a budget, you will need to pay closer attention to ensure you aren't losing any money.

Find out where your existing customers came to discover you. Use tools like Google Analytics to discover which websites they came from. Did they arrive through a social media site? Did it come from a forum post mention your website and drive visitors to you? No matter where it is, this will offer you a great direction for targeting leads.

Marketers focus a lot on online marketing and often ignore direct mail anymore. That means you will stand out as one of the few who still prefers this method for marketing. Test out and see if it will work for your company.

Think about the target audience and what they are looking for when they are considering your product. For example, new parents and newlyweds may be anxious to find a new home, so real estate agents need to market to that urgency. Those who need to downsize due to people moving out may need someone that offers a different sales pitch.

Don't become too carried away with contests.

Be cautious if you are thinking of buying followers for your social media accounts. Many times what you're getting here are not be valid accounts. It is quite often that you are sharing great information to empty accounts with these leads.

Be a good person and don't oversell to build quality leads. If a prospect thinks you are selling them too much, it will turn them off. People in this world do not like having someone sell to them. You should instead tell the product will make their life better. You need to solve a person a solution to a problem a person or brand is having.

Make sure that your website is optimized to generate leads. A call to action first. They should know quickly what you can solve their problem for them. This makes a hefty profit in overall results.

Hopefully this article has done much more than just provide you with some good advice. You now should be motivated and ready to tackle going after new leads for your business. Though it may be challenging, your efforts will pay off in the long run.

Want to generate more leads for YOUR business?

About Joe Bulik


Hi, my name is Joe! (aka Home Biz Joe) I am a work-at-home Internet guy, and I help people for a living. I am co-owner of, I'm also a proud Red Diamond member of Leased Ad Space. Living Off The Net is Easy, Once You Know How. By the way, I like what you've done with your hair today. It looks really nice!