Leased Ad Space
Lead Generation Advice Even The Pros Can Use
Published by Joe Bulik — 1-13-2017 at 5:19 PM UTC
New leads can be difficult to acquire sometimes. You may be able to keep your business afloat for awhile; however, without generating leads, your business is destined to fail. This is why you must constantly try to generate leads. This is where you need to start, and the article below is going to help get you where you need to go.
Keep the consumer buying cycle in mind as you attempt to generate more leads, because it can have a big impact on your results. Most consumers will research the offer before they agree to it. Target your campaigns to this cycle.
You are more likely to generate real leads when your are established as trustworthy. Avoid screaming ads and offers that seem cheesy or too hyped up. Help consumers to understand that the offer is reputable and valuable. People are more likely to trust you if you are open and honest with them.
Be mindful of opt-out issues and privacy concerns. Make sure to stay on top of those leads that have opted to not receive offers or incentives. Not only does it waste your time to send anything to individuals or businesses not spending money, you are going to offend them and violate your own opt-out or privacy policies in doing so.
Always make sure that the leads you receive are original. You can easily get distracted with gathering or buying leads and not check for duplicates. It is not uncommon to have leads appear more than once. Inspect incoming leads to make sure they are unique.
Are there events related to your business? For instance, if you work in real estate, are any wedding shows coming up soon? New couples need new homes, so set up a table and get the word out! To find out what events are coming to your area, check out the newspaper's events calendar.
As you research keywords for your lead generation campaign, be open to long-tail keywords. You have to be careful not do overdo it, but they can be really useful if you choose the right ones. Play around with them until you find success.
See if there are local lead groups. Such groups are comprised of local entrepreneurs and other business people who leverage each other's data to get new leads. You might wonder how unrelated businesses can result in leads for your endeavor, but the truth is actually quite surprising. Similarly, they can return the favor and bring in leads for your business as well.
Take advantage of online lead groups. If you have a hyperlocal business, these groups can really help you. While Bob in Peoria can't help Caroline with her pest problem, he can provide your name and number to her so you can, and vice versa.
Make certain that you develop a plan. Once your campaign gets rolling, track its progress so you can determine what works and what doesn't. Particularly if you're on a strict budget, you need to focus resources on the most effective tactics.
Figure out how the customers you have came to know about you. Look at the Google Analytics for your site to see where they came from online. Did they come from social media? Perhaps, a forum drove them to your site. No matter where it came from, it could be a wonderful place for you to get potential leads.
Consider utilizing snail mail. Marketers tend to focus on cheap options they find online, but they tend to ignore direct mail. The beauty of this is that you will have little competition when you use it. Give it a test run.
If you're using a lead database, make sure it is well suited for you. You may have a target audience that you are trying to reach. Databases are a waste of money if none of the leads are pre-qualified. You may have a lot of leads that won't be interested in what you have.
Let your visitors know exactly how to proceed on your site immediately upon arrival. Review each page of your site. The process needs to be easy for anyone to follow. This will make the process very easy for your potential buyers.
Consider your target audience and where in the buying process they are. For example, people that just got married may need to get a home soon, so you need to market as a real estate agent to their urgency. Those who are downsizing due to an empty nest will need a different, slower and more comforting sales pitch.
Make sure your website is full of high quality content. If your content is something folks already are interested in, it can get you leads. You don't want any grammar errors or inaccuracies within your content. You don't end up losing customers when getting their attention.
Draw traffic to the site that is generating your leads. From a single landing page to a survey, traffic is a must. Focus on driving traffic to your webpage to help ensure success.
Be cautious of buying large amounts of Twitter or other social media followers. Yes this can be a great boost to your lead efforts, but that does not mean you are getting valid leads. Sometimes, the accounts are not even valid. You may find yourself sending promos to dead air on the other end.
Optimize your site for generating leads. Always offer some contact form, or great call for action, that customers will see first off. Customers must know what it is you have to offer and how to reach you. This makes a massive difference in overall results.
Do not wait on leads when they come in. Anybody who has filled out lead information is someone that wants to know more about your product and services right now. Waiting may cost you their business. Do your best to respond to all potential leads within one day.
Now that you read the above article, you should be focused on what it takes to gather in new leads. Otherwise, you will start to see a downturn in your business, and that is why this article is extremely timely. Just keep in mind everything you've just learned in order to generate new leads as well as customers.
About Joe Bulik
Hi, my name is Joe! (aka Home Biz Joe) I am a work-at-home Internet guy, and I help people for a living. I am co-owner of PromoteMyBizPro.com, I'm also a proud Red Diamond member of Leased Ad Space. Living Off The Net is Easy, Once You Know How. By the way, I like what you've done with your hair today. It looks really nice!