A helping hand for e-businesses

Published by Gilles Goyette — 1-12-2019 at 12:11 AM UTC


An affiliate program refers to the modern, web based equivalent of an old concept. In the past businesses have paid other groups or businesses ‘finder’s fees’ for recommending their service. Web based affiliates work on this principle.

Company A will ask that company B has an advertisement for their website (site A) included on their website, site B. So when people viewing site B see the advertisement for site A and go on it, company B earns money from company A as reward for providing them with customers.

With online business this payment is commonly done based on the amount of times that an advertisement is clicked on by customers. When the user clicks an advertisement banner and is redirected to the advertised site, it is recorded and an agreed amount of money is given to the site hosting the advert, per click. Many sites are very open about this and will state that the following advertisements are affiliates and that to show support for their site, please click the advertisement at least once, providing them with the funds to continue running the site. The great benefit of this method is that the advertiser only pays for each actual customer referred to them, minimising money spent on ineffective advertising.

Clicking is not the only method used. Sometimes payment is by referral, the customer being more formally referred to the affiliate company by a method such as placing a box on a form suggesting that the user accepts mail from the affiliate. Also, it is common for the advertiser to pay their affiliates per sale, giving them a percentage of the sales made from the customers that they refer.

Some companies provide the affiliate connections between businesses as their sole trade. They will seek out companies that can benefit from advertising with each other and for a tariff, provide the connection.

Affiliate groups have come under fire from internet users for using ‘spam’. This is blanketing the web user with advertisements, through email, pop up windows etc, to get them to click the advertisements. However this is not practised by the majority of affiliate programs, who are content to simply provide a modest banner linking to the site that is paying for the advertisement, often quite helpful to customers.


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About Gilles Goyette

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Hello Everyone, My name is Gilles Goyette, I am married and have 3 wonderful children. I live in Quebec, Canada. My first language is French and I am work from home for more than 10 years. I have been marketing online since 2005. Over the past 13 years I have invested a vast amount of time and money in my business education, my area of expertise is in photo copier and offset press services. I turned to internet marketing in 2008 because our local economy and too much competition in that particular domain. Marketing online in my opinion is much more rewarding and offers the freedom over time restraints that a traditional business has. I have enjoyed my online marketing very much. It took me 5 years of jumping from business to business banging my head against the wall before I figured out how to profit online. You are not alone there is a solution. I am working on a step by step formula on how to help my coworkers to see the light at the end of tonal. I will = Failure. Action = Success So keep focusing on your goal. Build your list! P.S. Check out my favorite programs