How Can You Create Great Content?

Published by Akash Singh — 2-20-2020 at 7:56 AM UTC


Marketing is also a great way to engage your customers and perhaps even create a community. (Plus, you could always use the resulting SEO boost.) But if you are new to content marketing, where should you start?

The next is a comprehensive guide to planning and implementing a strategy out of Ryan Robinson, a consultant to the world's best specialists and startups. (He teaches 200,000 monthly readers how to begin and grow a profitable side relationship through his blog and podcast.)

However, while every small business and startup understands articles marketing's worth, it can be a scary thought to dive in. Your competitors or the people you look up to are posting long-form, in-depth blog posts, launch podcasts, or even dipping their toes into the world of video, and it seems overwhelming. Today, we're hoping to get rid of some of the pressure you're feeling and simplify the practice of creating a content advertising strategy.


A content marketing approach is a roadmap that not only informs you exactly what you're going to produce, but how you're going to produce it, distribute it, and finally use it to attract, keep, and convert readers and viewers. Each part of your content advertising has its unique nuances and details that you won't want to miss.

 So, let us look at each part of the procedure and to get a much deeper dive how I do content marketing for businesses like LinkedIn, Google, Zendesk, Quickbooks, Adobe and more, check out my guide to creating a content advertising strategy. Before you look at what you're going to create, you need to answer why you are making it.


All content marketing starts with a goal. Just how are you going to measure the success of your effort? Can it be with? New subscribers? App downloads? Conversions? Social shares and involvement? Video viewpoints? Podcast downloads? Sales? Best-selling writer, a successful marketer and entrepreneur Seth Godin explain the importance of understanding you're why on. "You've got the freedom to make these choices in the start when they're free, fast and easy. Not later on if you've made commitments to others and yourself."


It's easy to get caught up in all of the tactics of content marketing, but without a strategy -- no matter what you create, a powerful way, it will fall flat. Understanding your target early on will guide other decisions as you develop your articles marketing strategy. Such as, what are we making? Since Godin explains, your strategy is similar to building a boat. You need to understand where it is going to sail before you can start nailing planks of wood together.


As Godin highlights," Matching what you build to where you put it's more important than what you build in the first location. That's why we need to start with understanding what's this for?"

When I am brought on to build out a content marketing strategy for one of my customers, while it's a freelance gig or during my side project, Professional Content Marketer, we always begin in the specific same location --with first obtaining an independent contract in place, then defining an ultimate aim and financing into smaller mini-wins that ladder around the larger picture achievement.

Most often with articles promotion, that goal is signups or even trial signups. Basically, bringing new readers to a blog (content), then converting them into email readers who can afterwards be warmed into paying customers as the rest of the marketing team works to build relationships with subscribers.

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About Akash Singh

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PIMS (Professional Institute of Marketing & Strategy) is a digital marketing institute that covers key areas of marketing strategy that helps professionals and students in learning digital marketing located in Sector 16, Noida. For the past several years, PIMS has defined its leadership position in the Internet industry and Trained 2000+ students and around 80+ batches passed from the professional institute of marketing & Strategy.