What is a sales funnel and why do I need to build one?

Published by Emma Louise Charles — 2-20-2017 at 9:09 AM UTC


Everyone in online business knows that the way to get success for your business opportunities is to get eyeballs on your offers..this can be online via a website, through social media, through face to face meetings or on the phone but a business that does not have a steady stream of leads will eventually stall.

Most network marketers burn pretty quickly through their "who do you know list"..they are taught to systematically write a list of people in their family and friendship networks and then radiate out and connect with each of these people..this can be successful in the early stages of your business but what do you do when the people in your immediate circle get fed up of hearing about your business ventures? Where do you turn to next to keep your business expanding?

One popular method among network marketers is building an email list and this is usually achieved by driving traffic through a sales funnel..BUT what is a sales funnel? and how do you build one? Click here to see the video

Well...Simply put a sales funnel (also known as a revenue funnel or sales process) is the buying process that we lead customers through when purchasing products. A sales funnel is divided into several steps and usual involves capturing information (in a lead capture page), guiding the customer through information about the company or products (usually in a sales video) and then allowing the customer to sign up with the company (through the company sign up form), the prospect or lead will then receive an email campaign in follow up to either convert them into a sale (if they did not sign up immediately)  or to up sell to the customer to get them to try other products or services.

The aim is for the set up to be simple enough for the average network marketer to use..for it to be easily manipulated to promote ANY business (traditional or network marketing) as long as they have a website..

If you would like any further information please feel free to reach out to me.

Emma x

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About Emma Louise Charles

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I am a Network Marketer, Business Mentor (One time Business Analyst) & Mummy. My motto is work hard play harder...