How to Build your brand using blogs

Marketing online means that you have to build your own brand. That brand comes in the form of a domain name, which is your own name or a version of your name

There are several ways to market online, but perhaps the starting point for most online business owners is through the use of blogs.

Search engines love blogs and most peoples search for ways to make money money online, will start with a search using 

Google

YouTube

Bing

Yahoo

Google is obviously the most popular and the number one place the majority of people start

YouTube is owned by google and so is the worlds second largest search engine

Bing, is microsofts own search engine

And finally, there is Yahoo

All these search engines love blogs

So how do you build your brand using blogs

The key to this lies in the title of your blog & researching key words that are most likely to be used in searches

Your Blog Title

You will notice, when doing searches for your word/s that the blogs title comes up first, this is what the search engines look for

Now if you are using a wordpress blog for written content or YouTube for video content, then both of these platforms, allow you to share your Blog on other platforms

In the case of wordpress, you can share your blog on facebook, linkedin, Tumblr, Twitter, Google+ and Path

In the case of YouTube, you can share your video blog content on the above networks, as well as LiveJournal

Now providing that the blog content you have written is of a good quality and solves a fellow online marketers business problem, then there is a good chance that your blog content will be shared by others

You read above, about how you can share your blog content on the major social networks

But did you know that there are other places you can share your blog content as well, where it will get even more leverage and shared by potentially thousands of fellow online business owners

To name just a couple, they are, The Advert Platform, IBOToolbox & LeasedAdSpace

The aforementioned platforms, will bring you a stack of traffic, simply because they are other sites that are well liked by all the search engines

One of the major benefits of blogging is this... Once you have written and published your blog it is 'out there' in the public domain for ever

Indeed to share a good example of how that works for you. I once shared a blog post about 6 or 7 years ago, which was seen by someone in the USA, now although my content wasn't what he was looking for, he knew some that it could benefit, who lived in canada 

That particular blog peice was forwarded and the chap became a regular on my list

There are hundreds of other instances where blogs have been used to build peoples brands using social media

But in closing that is how you build your brand using blogs