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Do these things FIRST in the day for maximum marketing efficiency!
Published by Seely Clark — 4-19-2017 at 10:40 PM UTC
We have all done it. The temptation to do other things prior
to working on our marketing or other income producing activities.
Some people can do it in that order and be okay with it. Some
people can do it 9 out of 10 times and be okay until the 10th
Some end up sitting in front of their PC at the end of the day
still not having done ANY of their income producing activities
for that day.
Then they are stuck playing catch up all night and losing sleep
or they inherit a double stack of a to do list for
I am JUST as guilty of falling into this trap as everyone else.
You see, usually I have my to do list all done up the night before.
Then I get up in the morning and have breakfast and after that I
jump on my list of income producing activities.
In case you are not familiar with exactly what IPA
(income producing activities) are, let me give you some examples-
emailing your email lists, advertising links for your business,
writing blog posts, checking and maintaining a social media presence
on Facebook, Twitter, Instagram, engaging with people that you have
met and are talking about business with via Skype or telephone,
or on Facebook...
This is not a complete list, but you get the idea.
In working online email marketing is still king.
Building your list is a MUST.
Engaging with people on your list and sending them
follow up emails and email broadcasts with
relevant, helpful, and useful content is also a MUST.
The other piece of the puzzle is following up and engaging with
people via social media. You must post to your Facebook groups
and your fan pages daily and be active in your niche relevant
forums, blogs etc.
Some days it is easier than others to produce all the related content
Some days everything seems to come out easy.
Some days it just sucks as you stare at your computer screen and
can not find the words.This can happen to everyone, for a variety of
For some it is the stress of writing, some are pressed for time to just
sit down and get it done before the next thing in their day comes up.
There are other reasons too....
Here is anvuncomfortable truth, but a lot of people online, including
myself, have health issues that can impact their daily business
tasks. I know people that have chronic illnesses that really
really kick their ass sometimes and they are out of commission
for days or weeks. That definitely puts a damper on their marketing
and overall productivity.
I am not looking for sympathy, I am just being real.
I am just using myself for an example-
I am a 40 year old guy who found out when I was 25 years old that
I have low testosterone.
My testosterone levels were 134 nG/dL (nanograms per deciliter).
Normal low is 250 nG/dL and normal high is around 1000.
I was sleeping 12 to 16 hours, had no
energy etc etc. I was power lifing at the time and following my
diet and training to the letter with one of the best trainers in
the business. He could not for the life of him understand why I
was not progressing past a certain point.
So I wnet and got looked at by my doctor and we tested me for
everything under the sun (so we thought).
After the doc could not seem to find any answers I researched my
symptoms myself and it looked like low T.
I could not believe it because I am 6 foot 2 and at the time I
was 285 pounds and was at the time playing around with 320 pounds
on the bench press, dead lifting 350, squatting 350 and leg pressing 720 for reps.
So I didn't believ it could be low T but I FELT like it.
So my doc tested my levels and there it was.
Neither of us could believe it. So I had
him test my levels two more times to be sure.
It was low T. and I have been on HRT (hormone
replacement therapy )ever since.
The reason I have low T is because I was a premie. I was born
2 1/2 months premature, weighed 2 pounds 2 oz, and was not
expected to live through the night.
So, basically, since I was “under cooked”, so was my system that,
later in life, would be responsible for producing my testosterone
I continued training with weights and still do to this
day. I am no longer in my 20s so I train smarter not harder and
am not power lifting. I lift weights for general health and
follow a more fitness/bodybuilding program,But I have to be careful
still not to overdo it in the gym.
Yesterday was a prime example of me overdoing it and how the day
can get away from you if you don't do your IPA first.
I am part of an amazing business called NowLifestyle that
is still in pre launch and is in the health and fitness
niche and that is pretty much my only focus at this point.
Whether it is 5 minutes from now, or 5 years from now when you
see me again, I will STILL be working in NowLifestyle. That’s
So- one of the parts that is important to me is to be ” a product
of the product” meaning I try to stay as healthy and fit as I can
for two reasons, one is that I am a nurse by trade and I have to
keep fit to help move people who can not move themselves when I
do work as a nurse. I also keep in shape in order to be a leader
in my NowLifestyle business and lead by example, I just mean
being as healthy as I can be for ME personally.
I certainly do not look like Mr. Olympia, and probably never will,
But I take my leadership responsibilities seriously and make an effort
to go to the gym 3 to 4 times a week and really watch my diet.
Well that backfired on me yesterday.
I got up yesterday, spoke
with my business partner Richard on Skype and touched base about
some things. Then I went to the gym and worked out. I had
started a new workout program this week.
I pushed a little too hard at the gym and, due to my low T- it
TANKED my energy levels. I got back, was
exhausted, and took a nap, which turned into oversleeping and cut
into my income producing activity time.
So I finally got out of my own way later and sent some
advertisements out, but fell short on sending emails and on
social media engagement.
So you can see where me not doing my IPA first got me into trouble?
It does me no good to lead by example in my team if I
never get my ads out or engage anyone because I have screwed
myself over physically and sleep through work time.
It can happen to anyone really.
We are all only human, and do the best we can with
what we have to work with.
One day at a time, one task at a time is all ANY of us can do.
I do have some ways that I was thinking of for me to not have
this type of thing happen to me again. I thought these tips may help you
in your daily efforts to0.
1) Eat before you work. Advertising, marketing, writing content,
and talking with people is always easier when you have a
food in the tank.
2) Always schedule your IPA for when you are fresh. Get these
done at the beginning of the day before your day has a chance
to get away from you.
The unexpected does happen.
Work and family emergencies, health ailment flare
ups, computer glitches all happen at the worst times. So get the
IPA in early, hopefully before any of these get a chance to drop
in on you.
3) When you do write content- emails for your lists-
blog posts etc.... if you are feeling like the words are
coming easy, then pre write some content and have
some for later in the week, month etc.
Having two or three blog posts or follow up emails
written in advance can definitely come in handy when and if the
unexpected does happen. In a pinch, you can
just copy and paste what you need and press send.
4) Take 10 minute breaks. Up and out of that chair for 10
minutes! Stretch! Get a cup of joe or some water. Make sure to set your
timer for 10 minutes so you don’t get side tracked.
5) Stay the hell off of social media
while working!!! I turn off my Skype and Facebook notifications
and silence my phone when advertising, writing blog posts, and
writing other content.
It is WAY too easy to see a post and get drawn in to liking,
following, and commenting. Then , before you know it an hour has
gone by and you have gone from posting in that group to watching
cat videos. That slope is SUPER slippery.Hence why I turn it all
6) For the reasons as stated in number 5, I save social media
marketing and engagement for last after all content and mailing
of my lists is done. It’s just safer that way .
7) Wherever you do what you do online, be sure to have a quiet,
distraction free part of your home that you can do it in.
And be sure everyone knows that x amount of time while you are
working is do not disturb time. Sounds kind of like a dick move,
but it is necessary in the long haul for maximum productivity.
In closing, you know your body and mentality better than I ever
will. These above are just examples of what I have been through,
and things I have thought of to prevent myself, and hopefully
others such as yourself, from having these same problems.
Until next we meet-
Don’t Be Afraid, Live Free!
-Seely “The Lion” Clark IV
About Seely Clark
My wife Elizabeth and I live in Bangor, Maine and I work full-time as a RN at a local hospital. In 2010 I started working online Part-time after my mother was disabled by a heart attack. I wanted to build extra income to help with her health care. What started as a way to make extra income has grown into a passion to build my Part-time business to the point that I can quit my full-time job and still keep all the bills paid. Over the years I have learned a great deal about marketing on the Internet. I have learned many things that don’t work and a few things that do. Over the last year, it has started to come together for me. One thing I have learned is that for me to succeed, I have to help others succeed. So now my focus is on teaching others what I have learned works so that they can avoid the money wasting struggles I went through and finally start making money on the Internet.